The redesigned page combines a contemporary aesthetic, expressive typography, and a carefully structured content layout to create a cohesive visual identity for the travel brand.

A responsive landing page was designed and developed for 80 WAYS.

80 WAYS is a boutique travel agency specializing in creating bespoke, personalized travel experiences around the world.

Outcome

About the Company

To redesign an existing Thailand travel landing page that the company was already using to attract potential clients. The goal was to create a modern, visually engaging interface that reflects the brand’s positioning while maintaining the page’s commercial focus and providing a user-friendly experience for potential customers.

Objective

After the design was approved, I built the landing page using Tilda, adapted it for different screen sizes, and implemented animations.

The visual direction combines expressive serif typography, a minimalist grid, a refined color palette, and large, atmospheric photography. I paid particular attention to composition and visual rhythm. Alternating text sections with images of different sizes and proportions helps communicate the company’s key advantages while creating an emotional connection to the travel experience.

The visual concept combines dark and light tones, high-contrast typography, industrial photography and video, and red accents.

The project began with a discussion of the client’s objectives, a review of the existing page, competitor analysis, and the collection of visual references.
Based on this research, I created a moodboard and developed a design concept inspired by the aesthetics of luxury travel.

Design Process

I was responsible for research and visual direction exploration, page structure planning, design concept development, responsive layouts, and landing page implementation using Tilda.

My Role: Web Designer