The concept presented here is an independent portfolio project and differs from the visual direction implemented during the commercial collaboration.

The project demonstrates how a graphic idea can evolve from a logo into a comprehensive brand identity and be adapted across various physical and promotional materials.

An independent alternative brand identity concept was developed for BALI INVEST CLUB, built around a cohesive visual system.

BALI INVEST CLUB is an international club bringing together people interested in investment opportunities and real estate in Bali.

Outcome

About the Company

To develop a visual identity that reflects the club’s investment focus, international character, and connection to the island of Bali. A key objective was to create a recognizable brand image that could be consistently applied across corporate materials, merchandise, and branded spaces.

Objective

Based on the logo, I created a series of mockups demonstrating how the visual identity could be applied across different touchpoints:

• Branded shopping bags
• T-shirts and hoodies
• Mugs
• Corporate stationery and brochures
• Signage and interior branding elements
• Decorative brand patterns

Brand Identity Development

I chose a combination of deep green and gold as the core brand colors. The geometry of the logo was further developed into decorative patterns and other elements of the visual identity.

The central element of my concept is a stylized palm tree symbol, representing Bali’s tropical landscape. My goal was to combine the island’s atmosphere with a more refined, premium aesthetic suited to an investment-focused brand.

Concept

As part of the commercial collaboration, I worked on branded materials, print design, and merchandise based on the visual direction selected by the client. Later, I independently developed an alternative brand identity concept for my portfolio.

My Role: Graphic Designer