An independent visual identity concept for FORTIS was developed, centered around a clean, geometric symbol. The portfolio showcases applications of the logo on business cards, corporate materials, signage, and other branded items. The project demonstrates how a single graphic concept can be developed into a cohesive visual system.

FORTIS is a company operating in the property management industry.

Outcome

About the Company:

To develop a modern, recognizable logo that communicates reliability, stability, and a professional approach to property management.

Objective:

The concept was originally developed as part of a commercial project, but the client chose a different direction. Some time later, I revisited the concept and independently refined it for my portfolio. I polished the logo’s geometry, refined the composition, and created mockups demonstrating how the design could be applied across different brand touchpoints.

The logo is based on a geometric symbol created by repeating the letter F — the first letter of the company’s name. The arrangement of these elements forms a distinctive composition of triangular shapes, resembling building rooftops and mountain peaks. This geometry conveys a sense of strength, stability, and confidence.

Concept

I was responsible for developing the logo concept, exploring visual directions, constructing the symbol, and defining its visual style.

My Role: Graphic Designer