Three distinct logo concepts were developed, each representing a different approach to the visual positioning of the car dealership network.

The logos were adapted for various applications, from digital platforms to large-scale building signage.

"Cars Family" is an automotive dealership network specializing in car sales and maintenance.

Outcome

About the Company:

To develop a modern, recognizable logo that reflects the company’s character and establishes a distinctive brand image. The logo needed to be versatile and suitable for both digital applications and large-scale signage on dealership buildings.

Objective:

A separate logo concept was developed for each direction, taking into account the brand’s identity and its intended applications.

At the initial stage, I discussed the project’s objectives and visual preferences with the client. Together, we defined three stylistic directions for the logo:

• Futuristic — featuring a dynamic graphic symbol, contemporary shapes, and a technology-inspired aesthetic.
• Dynamic — built around an oval shape and distinctive geometry inspired by automotive emblems.
• Classic — featuring a circular graphic symbol that emphasizes the company’s credibility and reliability.

Design Process

I was responsible for developing logo concepts, selecting typography, exploring graphic solutions, and preparing the final design assets.

My Role: Graphic Designer

Concept 2

Concept 3

Concept 1